Advertising Rates

The East Texas Banner covers Jasper and Newton counties, including Kirbyville, Jasper, Call, Buna, Bon Wier, Magnolia Springs, and Newton mail routes. Area market penetration through second-class mail subscriptions, street sales, and third class shopper mailing approach 100 percent.

The East Texas Banner is published weekly each Wednesday. Circulation is approximately 3,500 subscriptions (print + digital), and social media reach is nearly 8,000 followers, with an average weekly reach between 30,000 - 56,000 users.

Newspaper dimensions are 11 5/8 inches by 21 inches (126 column inches). Column widths are 1 col – 1.83 inches; 2 col – 3.79 inches; 3 col – 5.75 inches; 4 col – 7.70 inches; 5 col – 9.66 inches; and 6 col – 11.62 inches.

Advertising Rate Card

The East Texas Banner strives toward transparency with its advertisers to ensure there are no surprise costs. For more information regarding rates, please click here.

Display Ad Pricing

Display ad pricing is relevant to the print edition of the East Texas Banner. The cost for print display ads is $5.50 per column inch; this is more than a dollar below the national average. For a detailed cost list, click here.

Digital Advertising

We are excited to now offer digital advertising on the East Texas Banner website & social media. Our print and online reach often total more than 60,000 views per week!

Advertising Rates: Services